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Town Hall #49 - Standards & Better Future - AUS

Updated: May 20, 2022

Hosted by Mark Bergin


Richard Henderson - Founder & CEO at R-Co Brand

Betsy Sweat - Head of Asia Pacific, RH

David Montgomery - Founder & Director at Scaffad


Bruce Mau - 24 Principles for designing massive change in your life and work



branding needs a set of principles, standards
the best brands are the simplest... the science and the art
design is the only way out of our dilemma
culture affects standards and standards affect culture


design standards are open to interpretations
human standards need to evolve
it is important that we learn from the past and stop making the same mistakes
change starts at the top


it is still down to us humans to achieve standards
opportunities to change standards comes from conflict
we are designed to be different... we cannot standardise humans


it all comes down to vision, value and purpose

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